{"id":60,"date":"2018-07-16T22:26:46","date_gmt":"2018-07-16T22:26:46","guid":{"rendered":"http:\/\/pbjvending.com\/blog\/?p=60"},"modified":"2018-08-06T22:27:23","modified_gmt":"2018-08-06T22:27:23","slug":"understanding-atlanta-micro-market-shopper","status":"publish","type":"post","link":"https:\/\/pbjvending.com\/blog\/2018\/07\/16\/understanding-atlanta-micro-market-shopper\/","title":{"rendered":"Understanding the Atlanta Micro-Market Shopper"},"content":{"rendered":"

\"Micro-Market<\/p>\n

The micro-market is drawing more Atlanta employees into their at-work break room than traditional vending ever has. This increase is great news for both employers and vending operators. Now, the biggest challenge is determining which beverages, snacks, and food options to offer to keep bringing those new customers back.<\/span><\/p>\n

The solution\u2014understand the mindset of the micro-market<\/a> shopper.<\/span><\/p>\n

Before getting to know your Atlanta micro-market consumers, it is important to acknowledge the three types of shoppers: traditional, traditional-healthy, and healthy.<\/span><\/p>\n

Traditional<\/b><\/p>\n

The traditional consumer usually prefers products that are traditionally found in vending machines. Their go-to place for snacks and beverages, these employees have been making purchases from the break room vending machine since before the micro-market was available. The key to keeping traditional consumers coming back to the micro-market is to offer multiple flavors of their favorite snacks and beverages.\u00a0<\/span><\/p>\n

Traditional-Healthy<\/b><\/p>\n

The traditional-healthy consumer moves back and forth between the two sides. They express a desire for healthier items, but micro-market sales reports show that they still mostly purchase traditional items. One way to engage traditional-healthy consumers is to offer extensions of familiar items that meet new wellness trends, such as snack items with more protein or smaller calorie packs.<\/span><\/p>\n

Healthy<\/b> \u00a0\u00a0<\/span><\/p>\n

The healthy<\/a> consumer seeks out snacks, beverages, and meals that are good-for-you or better-for-you. Offering an expanded variety of options, the Atlanta micro-market is a viable option for the healthy consumer. The biggest challenge is ensuring that the healthy product offerings are customized enough and, at the same time, broad enough for the majority. Balancing healthy items with traditional ones needs to be done carefully to ensure that the micro-market is profitable.<\/span><\/p>\n

\"Micro-Market<\/p>\n

To learn what your employees are looking for in a micro-market consider asking them the following questions.<\/span><\/p>\n