“Buh-blee” or bubly, PepsiCo’s latest addition to the sparkling water beverage market, is poised to make a big splash. Atlanta consumers continue to seek out specialized and personalized hydration options both at home and now more frequently, on-the-go. Bubly is an option that checks all of the necessary boxes.
Euromonitor, a market research firm, has predicted that the sparkling-water market will hit $2.6 billion this year, offering further evidence that sparkling water is an important beverage choice everywhere. This is especially important to understand in foodservice establishments like your Atlanta break room because consumers visit foodservice locations more than 200 times per year. That’s a lot more foot traffic than even grocery stores see.
With the increase in demand for refreshing and healthy beverages, bubly is an upbeat and playful option that offers 12 unique flavors with no artificial flavors, no sweeteners and no calories and can be sold in any type of vending services’ environment from vending machines to fountain units.
In addition to traditional bottled water, enjoying sparkling water offers Atlanta employees multiple benefits.
Hydration: just like regular drinking water, sparkling water (with no added sweeteners) is hydrating. At its most basic level, being dehydrated negatively affects how the cells in the body function and is something that should be avoided.
Swallowing: a 2015 study found that sparkling or carbonated water may help with one’s swallowing ability. “Carbonated water showed the strongest ability to stimulate the nerves responsible for swallowing.”
Hunger: according to the National Institutes of Health, sparkling or carbonated water may increase feelings of fullness by causing food in the stomach to stay there longer. This is great news for those individuals who are concerned about eating too much.
Productivity: proper hydration levels are not only necessary for one’s body to function properly, but they play an important role in cognitive performance. Dehydrated employees are more likely to have slower reaction times, poorer short-term memory and trouble paying attention which negatively impacts overall productivity.
What type of sparkling water can your Atlanta employees find in their break room? It doesn’t matter which type of vending services you offer, vending machines, a micro-market or pantry service, this type of beverage and others can be added to any menu.
For more information about updating your current beverage menu or creating a new one from scratch, contact PB&J Vending at 877-820-8363. We would be happy to help.